Hanna Andersson has made premium organic cotton children’s clothing for over 25 years. Hanna Andersson asked us and Boone Rodriguez to capture images of their new home line for their print and online catalogue.
Hanna Andersson was expanding into sheets and bedding, and wanted to show the products in context. We built an entire set from scratch on a Portland sound stage, and we produced a three day shoot that captured hundreds of individual product offerings.
Organization is key when dealing with large quantities of products. We meticulously labeled product, created a shot list, named files, and delivered assets to make sure Hanna Andersson would always know how to find each style.
Their home & bedding launch was a success, definitely helped by the warm and inviting photo campaign concept that we helped them execute.